Freight RFPs: Why the Lowest Freight Rate Isn’t Always the Best Deal

When RFP season rolls around, the lowest freight rate can look like the easiest solution. But many shippers and logistics managers have learned the hard way that “easy” can turn into a long-term loss.

A freight RFP (Request for Proposal) is designed to help businesses evaluate transportation partners on cost, capability, and service. Yet too often, rate takes the spotlight—while reliability, communication, and financial stability are left in the shadows. 

The result? Missed pickups, unexpected accessorials, and unreliable brokers that disappear when you need them most.

Chasing the cheapest quote can backfire. A low rate might look good on paper, but when it leads to delays, claims, or lost trust with your customers, the true cost quickly becomes clear. 

This blog unpacks why the lowest bid isn’t always the best deal—and how choosing the right partner through your next transportation RFP can safeguard your freight, budget, and reputation.

The Hidden Costs of “Cheap” Freight

On the surface, a low freight rate looks like a budget win. However, the risks can outweigh the savings when that rate comes from a broker or carrier cutting corners.

When shippers select the lowest bidder during the RFP process, they often face a chain reaction of issues:

• Financial instability. Some low-cost brokers operate on razor-thin margins and disappear mid-contract, leaving shippers scrambling to cover freight at higher spot rates.
• Poor carrier vetting. The cheapest options may skip essential checks—leading to missed pickups, damaged freight, or unqualified drivers behind the wheel.
• Inconsistent communication. When brokers don't provide real-time updates, logistics teams are left in the dark. Missed notifications about delays can throw off schedules, production timelines, and customer delivery promises.

These problems can ripple across an organization:

• Shipping managers end up managing damage control. 
• Operations leaders have to explain service failures to customers or corporate leadership. 
• What started as a cost-saving move quickly becomes a drain on time, resources, and reputation.

At S-2, we understand the pressures that drive teams to prioritize rates, but we’ve also seen how unreliable partners can derail operations. That’s why our approach centers on service stability, transparent communication, and proactive problem-solving. The best deal isn’t the lowest rate; it’s the one that delivers peace of mind from dock to door.

4 Qualities To Look For in a Reliable Freight Partner

Selecting the right transportation provider goes beyond rate comparisons. It’s about choosing a partner who strengthens your supply chain, not strains it. 

When evaluating vendors during your next freight RFP, consider more than price per mile. The best freight brokers and transportation management partners demonstrate a balance of stability, service, and transparency.

Here are four key factors to prioritize:

1. Financial Stability

A broker or carrier with a strong financial foundation is far less likely to collapse mid-contract or leave your loads stranded. Ask about their longevity, credit terms, and payment record. A financially secure partner is a reliable one.

2. Service Consistency

Look for proven reliability metrics, such as on-time delivery rates and low claim percentages. Consistent service ensures your freight moves predictably, even when market conditions fluctuate.

3. Transparent Communication

Reliable partners don’t just respond to problems; they prevent them. Choose a team that provides proactive updates, clear documentation, and honest communication when plans change. Visibility builds trust—and helps everyone stay aligned.

4. Cultural Fit

Every organization has its own standards for service, responsiveness, and accountability. The right partner should reflect those values and operate as an extension of your team, not just a transactional vendor.

The best freight brokers don’t just quote rates—they build relationships. At S-2, we take pride in that approach. Our team is known for solving complex shipping challenges, communicating openly at every step, and treating customers and carriers with genuine care. 

The Value of Experience and Stability in Freight Brokers

Working with an established, financially sound broker makes all the difference in an industry where market swings, carrier capacity, and economic uncertainty can shift overnight.

In other words, experience isn’t just a nice-to-have in freight—it’s a form of insurance. 

At S-2, our longevity and proven track record speak for themselves: 

• 98.7% on-time delivery rate 
• Claim rate below 0.0003%

This experience translates to reduced risk and administrative ease for corporate logistics leaders. 

For local shipping managers, it means fewer surprises and a team communicating clearly when exceptions occur.

S-2: Building Long-Term Value Through Trust

Freight isn’t just about moving products—it’s about protecting relationships, reputations, and the promises you make to your customers. When you partner with a transportation management company that values consistency, transparency, and care, you benefit from competitive rates and reliability that pays off in every shipment.

Choosing the right partner leads to:

• Fewer disruptions and delays that throw off production and delivery timelines.
• Reduced claims and rework thanks to careful carrier vetting and shipment oversight.
• Better visibility and communication that help teams make informed, confident decisions.
• Peace of mind knowing your freight is handled with the same urgency and attention you give your customers.

At S-2, trust is earned load by load. Our mission is to build strong, lasting relationships grounded in service, reliability, and integrity, because that’s what keeps supply chains running and customers coming back.

Start your next RFP with confidence. Partner with S-2 and experience the difference a reliable freight team can make.